IDB Regional Marketing Strategy
About this Project
The Inter-American Development Bank engaged EVillages to create a brand strategy for each of its six regional offices in the Caribbean. After conducting research methodology in Bahamas, Jamaica, Trinidad and Tobago, Barbardos, Guyana and Suriname, an in-depth strategy for short and long-term branding was presented to each of the countries. The final report provided valuable insight into regional differences in communications, as well as guidelines to a more centralized approach to communications.