How Local SEO Helps Grow Your Business

Stay focused on your niche and local area.

Local SEO helps businesses grow by increasing visibility in local search results. Local SEO focuses on optimizing a business’ website and other online content for local searches. By optimizing for local searches, businesses can appear in the top positions of the search engine results page (SERPs) for relevant queries. This can lead to an increase in website traffic, more leads, and ultimately, more customers. Local SEO can also help businesses reach a larger local audience by optimizing their website for local keywords, such as city- or region-specific terms. Additionally, businesses can use local SEO to increase their online reputation by promoting positive reviews, participating in local directories and events, and optimizing their website for local search engine algorithms. Implementing a successful local SEO strategy can have a positive impact on a business’s bottom line.

Both Google and Bing offer local business listings that appear in a knowledge panel when entering the business name in the search bar. BingPlaces and Google Business Profiles allow businesses to claim their listing and enhance the result by updating their business description, contact information and website. For businesses with a storefront or office, their online map listing can be enhanced with photos of the interior and product photos to further increase the search engine ranking.