Sales / Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
The latest versions of marketing automation software integrate, not only Customer Relationship Management systems (CRMs) but also Social Media posting, online advertising tracking, and website tracking, providing reports on user activity from clicking an ad, sharing a social media post, and making an online purchase.
Learn more about retaining Electric Villages to integrate a marketing automation strategy into your company communications.
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